Your customers don't go online, they live there. And it's all mobile

Absa Insights is a portal where the bank’s sector experts share essential learnings and new developments with its clients and other businesses. The world is changing; so in 2019 Absa has introduced a series of events featuring high-level thinking around Consumer Goods and Services, Agriculture, Telecommunications, Mining and Energy and Infrastructure. Bookmark Absa Insights, where the bank shares insights from these events to help you navigate the ever-shifting trends that are shaping the economy.

Listen to the audio below (or scroll down for a summary of it).

Change in retail has never been this fast, and it will never be this slow again.

Andrew Jennings (retail expert, author)

The mobile internet changed everything. It happened in the blink of an eye, and it happened everywhere.

It took less than five years for a billion people to become regular users of smart-phones.

Mobile is, literally, the fastest growing technology of our time... The mobile device is not something we can afford to ignore...

Linah Maigurira, Head of Retail Business - Google (speaking at an "Absa Insights" event)

South Africa is a mobile-first economy. Don't ignore this fact!

Did you know?

  • There are more than 30 million active smart-phones in South Africa.

  • More than half of adults in South Africa has an active smart-phone.

  • There are more people with an active smart-phone in South Africa than with a flushing toilet.

  • South Africa, in 2016, became one of the first emerging markets to experience the “mobile moment” - when the number of mobile searches first surpassed the number of desktop searches. This gap has continued to grow, almost exponentially, ever since.

Your first contact with a customer in South Africa is, almost invariably, on an internet enabled phone.

Your customers don't go online. They actually live there... Are you available to your customers who are searching on mobile devices?

Linah Maigurira, Head of Retail Business - Google (speaking at an "Absa Insights" event)

Your customer expects you to be online, even if you only have a physical store.

Consumers shop when they have time. Every moment is a shopping moment, thanks to the mobile device...

Linah Maigurira, Head of Retail Business - Google (speaking at an "Absa Insights" event)

The South African consumer – whether she buys online or not – uses a mobile phone do to research.

Mobile is the front door... Do you surface when a customer searches for you on her smart-phone?

Linah Maigurira, Head of Retail Business - Google (speaking at an "Absa Insights" event)

If your answer is 'no', you don't exist.

[Watch] Google’s Linah Maigurira explains in detail how “mobile first” South Africa has become, and how customers invariably find you own their phones.